To pay for her medical studies, Nicole Bru joined UPSA in 1971 in the training department, as a member of the Sales Promotion team. \u201cThe pharmaceutical industry fascinated me from the start because of the many different disciplines that need to be mastered: research, marketing, production, law, ethics … and with Man, and the possibility of alleviating human suffering, at the heart of it all.\u201d<\/em> She was to remain with the firm for more than twenty years, during which time she regularly returned to her studies whenever she felt the need to master essential management techniques. That included training at the Centre de Perfectionnement aux Affaires (CPA) in Paris (now the HEC Executive MBA).<\/p>\n Within UPSA, Dr Nicole Bru showed determination and a passion for innovation. Her distinguished career led her to the position of director of research, then to the directorship of the firm itself, alongside Dr Jean Bru, whose wife she had become in 1980. She was in charge of scientific affairs and strategy when her husband died suddenly in 1989. She decided to take the helm. The same year she sold all her shares to the American biopharmaceutical group Bristol-Myers Squibb. She immediately reinvested in pharmaceutical research, which is so important to her; she developed the Halisol Group and, once again, in the years to come she doubled its value. [\/et_pb_text][et_pb_text admin_label=”Texte” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n As soon as she retired from the world of industry, Dr Nicole Bru decided to combine her insatiable thirst for enterprise with her strong commitment towards worthy causes. Thus she created the Institut UPSA de la Douleur (IUD) and the Association Docteurs Bru<\/a>.<\/p>\n Wishing to perpetuate the memory of the founders of Laboratoires UPSA by leaving \u201csomething useful and sustainable\u201d<\/em>, Dr Nicole Bru created the Fondation Bru. \u201cTo be present where there is no one else, to support excellence and ambitious pioneering projects aiming to serve fine causes\u201d<\/em>: such was the course she set for the foundation, which now brings together all of her sponsorship activities. Thus the values of the entrepreneurs and researchers, after whom the foundation is named, will live on.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″][et_pb_text admin_label=”Texte” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off” transparent_background=”off” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_fullwidth_header admin_label=”En-t\u00eate plein \u00e9cran” title=”Nothing has any meaning if it is not at the service of Humanity” subhead=”Man and his environment are at the heart of all the actions supported by the Fondation Bru. In very different fields, notably education and research, culture and heritage, the foundation supports ambitious pioneering projects that are likely to further significantly the cause they serve.” background_layout=”dark” text_orientation=”center” header_fullscreen=”off” header_scroll_down=”off” background_color=”#005bab” parallax=”off” parallax_method=”off” content_orientation=”center” image_orientation=”center” custom_button_one=”off” button_one_text_size=”20″ button_one_border_width=”2″ button_one_border_radius=”3″ button_one_letter_spacing=”0″ button_one_use_icon=”default” button_one_icon_placement=”right” button_one_on_hover=”on” button_one_border_radius_hover=”3″ button_one_letter_spacing_hover=”0″ custom_button_two=”off” button_two_text_size=”20″ button_two_border_width=”2″ button_two_border_radius=”3″ button_two_letter_spacing=”0″ button_two_use_icon=”default” button_two_icon_placement=”right” button_two_on_hover=”on” button_two_border_radius_hover=”3″ button_two_letter_spacing_hover=”0″]<\/p>\n [\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section admin_label=”Section” fullwidth=”off” specialty=”off” transparent_background=”off” background_color=”#e6f7ff” allow_player_pause=”off” inner_shadow=”off” parallax=”off” parallax_method=”off” padding_mobile=”off” make_fullwidth=”off” use_custom_width=”off” width_unit=”on” make_equal=”off” use_custom_gutter=”off” gutter_width=”3″][et_pb_row admin_label=”Ligne”][et_pb_column type=”1_4″][et_pb_image admin_label=”Image” src=”http:\/\/www.fondation-bru.org\/wp-content\/uploads\/2015\/11\/reussite-exemplaire.jpg” alt=”Dr. Camille Bru et Dr. Jean Bru” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” url=”http:\/\/www.fondation-bru.org\/en\/deux-hommes-dexception\/”]<\/p>\n [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text admin_label=”Texte” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n Doctor Camille Bru and Doctor Jean Bru.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″][et_pb_image admin_label=”Image” src=”http:\/\/www.fondation-bru.org\/en\/wp-content\/uploads\/2015\/11\/pic-reussite.jpg” alt=”Dr Camille Bru and Dr Jean Bru” show_in_lightbox=”off” url_new_window=”off” animation=”off” sticky=”off” align=”left” force_fullwidth=”off” always_center_on_mobile=”on” use_border_color=”off” border_color=”#ffffff” border_style=”solid” url=”http:\/\/www.fondation-bru.org\/en\/une-reussite-exemplaire\/”]<\/p>\n [\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″][et_pb_text admin_label=”Texte” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”]<\/p>\n In the twentieth century, the history of the Bru family was closely linked to the meteoric rise of the pharmaceutical company it had created and developed with enthusiasm and success for 60 years.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" [et_pb_section admin_label=”Section” fullwidth=”on” specialty=”off”][et_pb_fullwidth_image admin_label=”Image en pleine largeur” src=”http:\/\/www.fondation-bru.org\/wp-content\/uploads\/2015\/11\/banner-conviction-1.jpg” show_in_lightbox=”off” url_new_window=”off” animation=”fade_in” module_class=”bleu” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] [\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section admin_label=”section”][et_pb_row admin_label=”Ligne”][et_pb_column type=”4_4″][et_pb_text admin_label=”Texte” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] A woman of conviction [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Ligne”][et_pb_column type=”2_3″][et_pb_text admin_label=”Texte” background_layout=”light” text_orientation=”left” text_font_size=”14″ use_border_color=”off” border_color=”#ffffff” border_style=”solid”] Dr Nicole Bru, researcher and entrepreneur \u201cWhat counts in life is one\u2019s capacity to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-144","page","type-page","status-publish","hentry"],"yoast_head":"\n
\nIn her five years as chairman of the UPSA Group, the turnover doubled. In 1994 Dr Nicole Bru was voted \u201cBusinesswoman of the Year.\u201d<\/p>\n
\n <\/p>\nPerpetuating values<\/h2>\n
![\"Businesswoman](\"http:\/\/www.fondation-bru.org\/wp-content\/uploads\/2016\/01\/pic-prix-clicquot.jpg\")
\nBusinesswoman of the Year – Veuve Cliquot Prize, 1994<\/em><\/p>\nTwo exceptional men<\/a><\/h2>\n
A Success Story<\/a><\/h2>\n